I consistently see founders get MARKET SIZE wrong in the early stage decks.

At the same time, VCs often pass if they feel that the market is TOO SMALL.

Here is everything you ever needed to know about MARKET SIZING.

Running a pre-seed stage firm is incredibly exciting, humbling, and exceptionally difficult.

It’s the hardest job I’ve ever had because it is so many jobs in 1. Here is what it’s like…

Founders are always at a disadvantaged when negotiating with Venture Capitalists.

Why?

Simply because Founders only negotiate fundraising a handful of times during the life-time of the company, while VCs negotiate all the time. In addition, the institutional investors are always very clear about their goals and their math, while Founders most often just get hung up on pre or post money valuation, which is only one of the important deal terms.

So what can Founders do to level up and negotiate to the outcome they want?